NYC Metro Restoration Franchise – $3.2M Revenue, Strong Referral Network
Full acquisition analysis: financials, market context, valuation, risk assessment, and 100-day integration plan.
View Original Listing ↗At a Glance
Established restoration franchise serving Queens, Brooklyn, Manhattan, and the Bronx with $3.16M revenue and estimated $876K SDE. Business provides water/fire restoration, mold remediation, and reconstruction services through skilled technician team. Referral-driven model (not insurance program work) with strong operational systems. Asking $1.5M represents 2.3x reconstructed SDE.
Key Strengths
- Strong estimated SDE margin of 27.8% after owner salary reconstruction indicates operational efficiency
- Referral-driven business model reduces dependency on insurance program pricing pressure
- Dense NYC metro market with high property values and coastal storm exposure drives consistent demand
- National franchise brand provides systems, training, and potential insurance carrier relationships
- Scalable foundation across four NYC boroughs with skilled technician team already in place
Key Questions
- What is the actual customer concentration? Seller claims referral network but top 10 customer breakdown critical to assess revenue stability
- What are total franchise fees, royalties, and required marketing contributions? Need full franchise economics to validate cash flow
- What is technician tenure and compensation structure? Labor market is extremely tight with 83% of contractors struggling with retention
- Why is reported SDE ($639K) only 73% of our reconstructed estimate ($876K)? Owner may be taking distributions beyond salary
- What specific licenses and certifications does business hold? NYC requires DCA contractor license, NYS mold license, EPA certifications
- What is insurance carrier relationship depth? Most jobs sourced through referrals suggests limited preferred vendor status
- What equipment and fleet assets are included? Vehicle/equipment value critical for working capital and replacement planning
- What is the breakdown between water, fire, mold, and reconstruction revenue? Service mix impacts margin and scalability
- Does owner have non-compete? Restoration is relationship-driven; owner departure risk high without solid covenant
- What is exact service territory under franchise agreement? Protected territory boundaries affect expansion potential
Reconstructed P&L
| Line Item | Amount | % Revenue | Benchmark |
|---|---|---|---|
| COGS (Materials) | –$947,050 | 30.0% | Industry avg: 30.0% |
| Direct Labor | –$1,104,891 | 35.0% | Industry avg: 35.0% |
| Gross Profit | $1,104,891 | 35.0% | Calculated |
| Vehicle / Fleet | –$94,705 | 3.0% | Industry range: 2-5% |
| Insurance (GL, WC, Auto) | –$78,921 | 2.5% | Industry range: 2-4% |
| Office / Admin / Software | –$63,137 | 2.0% | Industry range: 1-3% |
| Marketing | –$31,568 | 1.0% | Industry range: 0.5-3% |
| Rent / Facilities | –$63,137 | 2.0% | Industry range: 1-4% |
| Other Overhead | –$47,352 | 1.5% | Industry range: 1-3% |
| Depreciation | –$12,627 | 0.4% | Industry range: 0.3-0.5% |
| EBITDA (Est.) | $726,071 | 23.0% | Benchmark: 15–20% healthy |
| Estimated SDE | ~$876,071 | 27.8% |
SBA Financing Model
Estimated SDE of ~$876,071 can support SBA 7(a) debt service on a $1,500,000 acquisition. Assuming 10% down ($150,000) and a 10-year term at ~10.5% SBA rates, annual debt service is approximately $218,595. Estimated pre-tax income to owner: ~$657,476+ after debt service.
Cash Flow Reality Check
Cash Conversion Cycle
Working Capital Recommendations
- Establish $400K Working Capital Line: Secure revolving credit facility with $400K limit to cover peak summer demand (June-August) when revenue spikes 15% above average. Use line to fund materials, labor, and equipment needs during 45-day collection lag. Typical cost: Prime + 2-3% on drawn amounts. Prevents cash flow stress during highest-revenue period when working capital needs reach $530K.
- Implement Progress Billing for Large Projects: Shift reconstruction and multi-day projects (typically $25K+) to milestone-based billing: 30% deposit, 40% at substantial completion, 30% at final. Reduces days receivable from 45 to 32 days on large jobs, improving cash conversion by $85-110K. Particularly important for fire restoration and reconstruction work where project duration exceeds 2-3 weeks.
- Optimize Inventory Management: Maintain 2-week supply of high-use consumables (air scrubbers, dehumidifiers, cleaning supplies) but negotiate just-in-time delivery for project-specific materials. Reduces inventory carrying costs by $15-25K while ensuring rapid response capability. Partner with 2-3 local suppliers for emergency same-day delivery during storm events.
- Accelerate Collections Process: Implement automated billing within 24 hours of job completion. Follow up on invoices at 15, 30, and 40 days. Offer 2% discount for payment within 10 days to incentivize faster payment from commercial clients. Target reduction in days receivable from 45 to 38 days, freeing $70K in working capital annually.
How Sticky Is the Revenue?
Customer Concentration (Est.)
Revenue Retention Estimate: 70-80% annual repeat/recurring revenue from referral network and commercial clients; 20-30% one-time emergency residential calls
Estimated percentage of revenue retained after an ownership transition, based on industry benchmarks and business characteristics.
Churn Risk Factors
What's This Business Worth?
| Method | Low | Mid | High |
|---|---|---|---|
| SDE Multiple | $1,578,127 | $1,752,142 | $1,926,156 |
| EBITDA Multiple (3.0x - 4.0x) | $2,178,213 | $2,541,249 | $2,904,284 |
| Comparable Transactions (2.8x - 3.2x SDE) | $2,453,000 | $2,628,500 | $2,804,000 |
Premium Factors
Discount Factors
Market & Comparable Transactions
NYC restoration market benefits from dense property base (56,485 Ozone Park residents, 54.8% homeownership), coastal storm exposure driving incident-driven demand, and middle-income demographics ($85,937 median household income) supporting property investment. National market valued at $7.1B with 60,000+ competitors creates fragmented landscape favoring established operators with brand recognition. Consolidation trend among larger players and growing franchise penetration increases competitive pressure but also validates exit multiples for quality businesses. NYC regulatory complexity (DCA contractor license, NYS mold license, EPA certifications) creates barrier to entry protecting established operators.
| Comparable | Revenue | Multiple | Location |
|---|---|---|---|
| Mid-market restoration company, full-service water/fire/mold restoration | $10,000,000 | 3.0x - 8.0x EBITDA | NY metro region |
| Small restoration contractor, auto body/fire restoration franchise | $1,750,000 | ~2.8x SDE | Suffolk County, NY |
| Independent restorer, water/mold focus | $500K - $5M | 2.8x - 4.0x EBITDA | NY metro region |
Bull Case
Buyer with restoration experience captures $876K SDE at $1.5M asking price, achieving 58% cash-on-cash return after $219K debt service. Referral network proves durable with low customer concentration, allowing revenue growth to $4M+ through existing relationships and modest marketing investment. Franchise system provides insurance carrier introductions, unlocking higher-margin program work currently untapped. Tight labor market actually benefits established operator with trained team vs. new entrants struggling to staff. Geographic expansion into underserved neighborhoods or complementary services (roofing build-out, commercial focus) drives revenue to $5M+ within 36 months. NYC coastal exposure ensures consistent demand baseline regardless of economic cycles. Exit at 3.5x EBITDA to strategic or PE buyer yields $2.5M+ within 5 years.
Bear Case
Customer concentration proves high with top 5 clients representing 40%+ of revenue; loss of 2-3 key property manager relationships causes 25% revenue decline. Franchise economics worse than expected with 8-10% royalties plus 2-3% marketing fund reducing actual SDE to $550K range. Labor market tightness forces 15-20% wage increases to retain technicians, compressing margins from 35% to 28-30%. Owner departure triggers non-compete concerns, with seller launching competing operation and poaching key staff. Referral-driven model lacks scalability without insurance program relationships; growth stalls at $3.2M without major investment in carrier partnerships. Regulatory burden increases with NYC license renewals, new mold remediation rules, or EPA compliance requirements adding $30-50K annual costs. Working capital needs exceed estimates during growth phase, requiring additional $200K injection. Exit multiple contracts to 2.0x SDE due to customer concentration and margin pressure, yielding $1.1M exit value after 5 years.
Who You're Up Against
| Company | Type | Est. Revenue | Threat Level |
|---|---|---|---|
| SERVPRO (multiple NYC locations) | Franchise | $2M - $10M per territory (varies by location) | Highest competitive threat — market leader with dominant brand recognition, 24/7 response capability, deep insurance carrier relationships, and extensive marketing budget. Benefits from national franchise scale and preferred vendor status with major insurers. |
| ATI Restoration | PE-Backed | $50M+ (regional multi-location) | Significant threat — well-capitalized PE-backed consolidator with 30+ year history, full-service offering (mitigation, restoration, reconstruction), and established insurance partnerships. Aggressive growth strategy and ability to invest in technology and talent. |
| Paul Davis Restoration (Brooklyn locations) | Franchise | $3M - $8M per territory | Direct franchise competitor with strong commercial client base and comprehensive service offering. Known for quality work and insurance industry relationships. Competes for same referral network and property manager relationships. |
| United Water Restoration Group (UWRG) | Franchise | $2M - $6M per territory | Growing franchise brand emphasizing compliance, training, and standardized processes. Expanding in Northeast with focus on insurance program work. Moderate threat due to increasing market presence but less established than SERVPRO or Paul Davis. |
| 911 Restoration | Franchise | $1M - $4M per territory | Rapidly growing franchise (284+ territories) with lower entry costs and protected territory model. Targets smaller jobs and residential focus. Moderate threat — competes for residential emergency calls but less competitive on large commercial projects. |
| NYTDR (New York Total Damage Restoration) | Independent | $2M - $5M (estimated) | Established local independent with insurance claim expertise and multi-service offering (water, fire, mold, reconstruction). Competes on local reputation and service quality. Represents typical strong independent competitor in NYC market. |
| Exit Mold, Upper Restoration, iFlooded, ServiceMaster | Independent | $500K - $3M (varies) | Fragmented group of local independents and smaller franchises with strong neighborhood presence. Individual threat is low but collectively represent significant competition for residential and small commercial work. Opportunity for selective acquisition to gain market share and talent. |
Competitive Advantages
Moat Assessment
NARROW MOAT — Business benefits from established relationships and franchise brand, but faces structural challenges from fragmented market, tight labor supply, and well-capitalized competitors. Referral network provides near-term defensibility but requires active relationship management to maintain. Franchise affiliation is most durable advantage, providing systems and credibility that independents lack. Labor scarcity actually benefits established operators vs. new entrants, but wage inflation pressure is significant. Geographic density provides operational efficiency but limited exclusivity. Overall, business has modest competitive advantages that can be defended with strong execution, but faces ongoing pressure from larger franchises (SERVPRO, Paul Davis) and PE-backed consolidators (ATI). Success requires differentiation on service quality, relationship depth, and operational excellence rather than structural moats.
Risk Scores & Due Diligence
Due Diligence Priorities
- 1. Customer Concentration Analysis: Obtain full customer list with 3-year revenue history. Calculate top 1, 5, 10 customer percentages and Herfindahl index. Interview top 10 customers to assess relationship strength, satisfaction, and transferability. Map referral sources (property managers, contractors, insurers) to understand concentration risk and relationship ownership (owner vs. company).
- 2. Franchise Economics Deep Dive: Review Franchise Disclosure Document (FDD) for all fees: royalties, marketing fund, technology fees, renewal costs. Model actual cash flow under franchise agreement terms. Assess territory exclusivity, expansion rights, and transfer requirements. Evaluate franchise support quality through franchisee validation calls (contact 10+ other franchisees). Determine if insurance carrier relationships flow through franchise or require independent development.
- 3. Labor & Staffing Assessment: Review org chart with names, titles, tenure, compensation for all employees. Interview key technicians to assess morale, owner dependency, and retention risk. Analyze wage rates vs. local market (currently 33% of revenue seems lean for NYC). Evaluate training programs, IICRC certifications, and apprenticeship pipeline. Model wage inflation scenarios (15-20% increases) on margins.
- 4. License & Regulatory Compliance Audit: Verify NYC DCA contractor license, NYS mold assessment/remediation licenses, EPA RRP and lead-based paint certifications. Review workers' compensation insurance and general liability coverage. Confirm $20K surety bond or trust fund enrollment. Assess compliance with IICRC S500/S520 standards and documentation practices. Identify any pending violations or compliance gaps requiring cure.
- 5. Equipment & Asset Valuation: Obtain detailed equipment schedule with purchase dates, condition, and estimated replacement value. Assess fleet vehicles (age, mileage, maintenance records). Evaluate specialized equipment (water extraction, dehumidifiers, air scrubbers, moisture meters). Determine included vs. excluded assets at $1.5M purchase price. Budget replacement capex for next 3-5 years.
- 6. Service Mix & Margin Analysis: Break down revenue by service line (water restoration, fire restoration, mold remediation, reconstruction, roofing). Calculate gross margin by service type to identify most profitable segments. Assess job size distribution and project pipeline. Evaluate reconstruction/roofing capabilities as potential growth drivers or margin dilutors. Determine if service mix aligns with franchise strengths or represents owner-specific capabilities.
What Needs to Transfer
Potential Deal Breakers
- Franchise transfer denial — if franchisor rejects buyer or demands unreasonable fees/terms, deal cannot proceed
- NYC DCA contractor license denial — without this license, buyer cannot legally operate restoration business in NYC
- Landlord lease rejection — if landlord refuses assignment and no alternative facility available, operational continuity fails
- Key technician departure — if 50%+ of skilled technicians refuse to transfer, business loses operational capability and customer service quality
100-Day Integration Playbook
- Owner introduces buyer to top 20 customers via joint meetings; emphasize continuity of service quality and team
- Meet individually with each technician to discuss role, compensation, career path; offer small retention bonuses ($2-5K) for 90-day stay
- Review all active projects with owner; shadow on 3-5 customer sites to understand service delivery and quality standards
- Verify all licenses, insurance policies, and certifications are current and transferable; initiate any required updates
- Establish banking relationships, transfer vendor accounts, and ensure seamless billing/collections continuity
- Complete customer concentration analysis; develop relationship diversification plan if concentration exceeds 30% in top 10
- Implement job costing system to track actual margin by service type and identify most profitable segments for growth focus
- Optimize inventory management and vendor relationships; negotiate 2-5% cost reductions on high-volume materials
- Review pricing strategy vs. competitors; test 5-8% price increases on new customers to assess elasticity
- Strengthen collections process to reduce days receivable from 45 to 38 days, improving working capital by $50-75K
- Document all standard operating procedures with team input; reduce owner dependency through cross-training initiatives
- Hire operations manager or promote senior technician to reduce owner involvement in daily dispatch and job oversight
- Launch referral partner development program targeting additional property managers and contractors in underserved neighborhoods
- Invest in insurance carrier relationship development through franchise channels; target preferred vendor status with 2-3 carriers
- Expand service capabilities in highest-margin segment (likely mold or reconstruction based on due diligence findings)
- Implement digital marketing and SEO strategy to generate direct customer leads and reduce referral dependency
- Develop apprenticeship program with local trade schools to build talent pipeline and address labor market constraints
- Expand into underserved borough or neighborhood using existing team capacity; target $500K incremental revenue
- Optimize service mix toward highest-margin work (target 38-40% gross margin vs. current 35%)
- Evaluate selective M&A opportunities to acquire smaller competitors for customer base and technician talent
- Implement performance-based compensation for technicians to drive productivity and improve retention
- Develop strategic account program for top 10 customers with dedicated relationship management and SLA commitments
- Build financial reporting dashboard tracking key metrics: margin by service, customer concentration, labor efficiency, working capital
Value Creation Waterfall (3-Year Outlook)
Our Verdict
Verdict: Conditional — Proceed to LOI
PROCEED WITH CAUTION — Strong market fundamentals and attractive cash flow, but elevated asking price and significant information gaps require aggressive due diligence. Business could support $1.2M-$1.35M offer (1.8x-2.0x reconstructed SDE) with earnout tied to customer retention and revenue maintenance. Ideal buyer has restoration industry experience, strong labor management skills, and capital reserves for working capital ($380K) plus potential wage inflation. Pass if customer concentration exceeds 35% in top 10 or franchise economics reveal royalties above 8%. This deal works for an experienced operator who can validate the referral network strength and has confidence in team retention — not suitable for first-time buyers given labor and regulatory complexity.
Recommended Next Steps
- Submit LOI at $1.2M ($150K down, $1.05M SBA loan) with 60-day due diligence period and customer concentration cap of 35% in top 10
- Request complete customer list with 36-month revenue history, full franchise agreement and FDD, and detailed employee roster with compensation
- Schedule franchise validation calls with 10+ franchisees in similar markets to assess support quality and actual economics
- Engage restoration industry consultant ($5-8K) to shadow operations, assess technical capabilities, and validate service quality standards
- Conduct background checks on all licenses and certifications; budget $15-20K for legal review of franchise transfer and regulatory compliance
- Model labor cost inflation scenarios (15-20% wage increases) to stress-test cash flow; ensure $200K working capital cushion beyond estimated $380K need
- Negotiate seller financing of $150K (5-year note, 6% interest) to bridge valuation gap and align seller incentives with smooth transition
Suggested Offer Structure
$1.2M - $1.35M (1.8x - 2.0x reconstructed SDE) with earnout of up to $150K over 24 months tied to customer retention (80% threshold) and revenue maintenance ($3M+ annually). Structure: $150K down, $1.05M-$1.2M SBA 7(a) loan, seller note of $100-150K subordinated. Require 90-day owner transition with customer introductions and 3-year non-compete within 50-mile radius.
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Related Resources
Sources
BizBuySell Listing #2433900 · US Census Bureau - Ozone Park, NY Demographics · IBISWorld - Damage Restoration Services Industry Report · NYC Department of Consumer Affairs - Contractor Licensing Requirements · NYS Department of State - Home Improvement Contractor Registration · EPA - Lead-Based Paint Renovation, Repair and Painting Program · IICRC - Professional Standards (S500, S520) · Restoration & Remediation Magazine - Labor Market Analysis 2025 · National Association of Home Builders - Contractor Surveys · Franchise Business Review - Restoration Franchise Performance Data