Established Roofing Contractor in Santa Rosa with $2.2M Revenue and Strong Cash Flow
Full acquisition analysis: financials, market context, valuation, risk assessment, and 100-day integration plan.
View Original Listing ↗At a Glance
Since 1989, this C-39 licensed roofing contractor has served Santa Rosa and Sonoma County with consistent profitability. Generates $2.17M annual revenue through 8 W2 employees operating Monday-Friday. Owner handles admin/operations but doesn't perform installation work. Seller retiring after 35+ years, offering 2 weeks training. Business demonstrates 24.9% SDE margin with strong cash generation despite seasonal weather patterns affecting Northern California roofing demand.
Key Strengths
- Strong cash generation: $540K SDE (24.9% margin) with $410K annual cash after SBA debt service
- Established operations: 35+ years in business with trained 8-person crew, reducing key-person dependency
- Essential service model: Roofing demand driven by maintenance cycles, weather events, and California fire/energy code compliance
- Reasonable asking price: $894K represents 1.7x SDE, within fair value range for established roofing contractors
- Geographic market strength: Santa Rosa median home price $822K supports premium roofing projects; wildfire risk drives fire-resistant material upgrades
- Seller financing potential: 2-week training period and retirement motivation suggest cooperative transition
Key Questions
- Revenue composition: What percentage is residential vs. commercial? Insurance restoration vs. planned replacements? How many repeat customers annually?
- Customer concentration: Provide detailed customer list with revenue by account. Any single customer >15% of revenue? How many jobs per year?
- License structure: Who holds the C-39 license? Is current RME/RMO willing to stay post-sale, or must buyer provide licensed qualifier immediately?
- Equipment and fleet: What vehicles, tools, and equipment are included? Age and condition? Replacement capex required in next 24 months?
- Backlog and pipeline: What is current backlog value? Average project size? Lead sources (referrals, online, insurance)?
- Insurance costs: Exact premiums for general liability, workers' comp, auto, and bonds? Any claims history affecting renewability?
- Seasonality management: How does business fund $395K peak working capital need? Line of credit in place? Winter revenue strategies?
- Certifications: Does company hold GAF Master Elite, CertainTeed, or manufacturer certifications? Are these transferable?
- Facility lease: Where is office/yard located? Lease terms, monthly rent, remaining term? Landlord approval required for assignment?
- Financial documentation: Provide 3 years tax returns, P&L detail by month, balance sheet, and AR/AP aging reports
- Real cash flow: Reconcile $382K stated cash flow vs. $540K reconstructed SDE. Are owner perks, personal expenses, or one-time costs embedded?
- Competitive positioning: How does this company differentiate vs. Capstone, ARS, Northbay? What drives customer selection?
Reconstructed P&L
| Line Item | Amount | % Revenue | Benchmark |
|---|---|---|---|
| COGS (Materials) | –$867,093 | 40.0% | Industry avg: 40.0% |
| Direct Labor | –$650,320 | 30.0% | Industry avg: 30.0% |
| Gross Profit | $650,320 | 30.0% | Calculated |
| Vehicle / Fleet | –$65,032 | 3.0% | Industry range: 2-5% |
| Insurance (GL, WC, Auto) | –$54,193 | 2.5% | Industry range: 2-4% |
| Office / Admin / Software | –$43,355 | 2.0% | Industry range: 1-3% |
| Marketing | –$21,677 | 1.0% | Industry range: 0.5-3% |
| Rent / Facilities | –$43,355 | 2.0% | Industry range: 1-4% |
| Other Overhead | –$32,516 | 1.5% | Industry range: 1-3% |
| Depreciation | –$8,671 | 0.4% | Industry range: 0.3-0.5% |
| EBITDA (Est.) | $390,192 | 18.0% | Benchmark: 15–20% healthy |
| Estimated SDE | ~$540,192 | 24.9% |
SBA Financing Model
Estimated SDE of ~$540,192 can support SBA 7(a) debt service on a $894,000 acquisition. Assuming 10% down ($89,400) and a 10-year term at ~10.5% SBA rates, annual debt service is approximately $130,282. Estimated pre-tax income to owner: ~$409,910+ after debt service.
Cash Flow Reality Check
Cash Conversion Cycle
Working Capital Recommendations
- Secure committed working capital line pre-close: Negotiate $350K-400K revolving line of credit with bank before acquisition closes. Do not rely on personal savings alone—seasonal cash burn will exhaust reserves quickly. Line should be in place Day 1 to fund Jan-Feb payroll and overhead without revenue stress.
- Build winter revenue diversification strategy: Target insurance restoration work (storm/wind damage), commercial maintenance contracts, and gutter/repair services that are less weather-dependent. Develop relationships with property managers for year-round commercial work. Consider offering winter inspection/maintenance programs at discount to smooth revenue.
- Implement aggressive summer cash management: During May-Aug peak season, resist temptation to increase owner draws or invest in major capex. Instead, bank excess cash specifically for winter working capital needs. Target $400K cash reserve by September 1 to fund Oct-Mar operations comfortably.
- Negotiate favorable supplier payment terms: Work with material suppliers to extend payment terms from net-30 to net-45 or net-60 during winter months. This reduces immediate cash outflow on materials and improves cash conversion cycle when revenue is constrained. Build strong supplier relationships during busy season to earn flexibility.
- Accelerate AR collection and offer winter discounts: Implement strict AR collection process with payment due within 7 days of completion (vs. 30-day standard). Offer 5% discount for winter project bookings paid at contract signing. Convert winter pipeline to cash faster to reduce working capital strain.
How Sticky Is the Revenue?
Customer Concentration (Est.)
Revenue Retention Estimate: Est. 25-35% repeat/referral rate based on 35-year history and established local presence. Quality residential roofing contractors generate 30-40% of annual revenue from past customer referrals and repeat business (second homes, family referrals). Commercial maintenance contracts can provide 10-15% recurring base if pursued.
Estimated percentage of revenue retained after an ownership transition, based on industry benchmarks and business characteristics.
Churn Risk Factors
What's This Business Worth?
| Method | Low | Mid | High |
|---|---|---|---|
| SDE Multiple | $810,288 | $945,336 | $1,080,384 |
| Revenue Multiple | $650,320 | $867,093 | $1,083,866 |
| Asset-Based Floor | $300,000 | $450,000 | $600,000 |
Premium Factors
Discount Factors
Market & Comparable Transactions
Santa Rosa's roofing market reflects California construction industry dynamics: material costs up 41% since 2020, labor at $36-39/hour, and Title 24 Cool Roof mandates driving premium installations. Local market is fragmented with 90-100 licensed contractors competing, but top players like Capstone (35+ years, Diamond Certified) and ARS ($7.1M revenue) demonstrate sustainable business models. Median home prices at $822K support $6,474-$8,338 per square pricing. Wildfire risk creates consistent demand for fire-resistant materials. However, North Bay economy faces stalled job growth and housing stagnation per January 2026 economist reports, while 78% of national roofing contractors expect 2026 sales increases. PE consolidation accelerating rapidly (56 platforms by end-2024 vs. 17 in 2023) threatens independent operators with superior marketing and economies of scale.
| Comparable | Revenue | Multiple | Location |
|---|---|---|---|
| Tecta America acquires Roofing Standards (Placentia, CA) - 30-year commercial roofing company | Not disclosed | Not disclosed | Placentia, CA (Southern California) |
| PE-backed roofing consolidation trend - median targets $2M-$15M revenue commercial contractors | $2M-$15M range | Not publicly disclosed (estimated 3.5-5.5x EBITDA for institutional deals) | National trend affecting California |
| Established residential roofing contractor profile (Santa Rosa comparable) | $1M-$5M typical range | 1.5-2.5x SDE for main street deals | Santa Rosa metro area |
Bull Case
This business represents a rare opportunity to acquire established market position in a California metro where barriers to credibility are high but barriers to profitability are manageable for competent operators. At $540K SDE, the business generates exceptional returns: $410K annual cash after debt service represents 459% cash-on-cash return on $89K down payment. Revenue quality is likely strong given 35-year operating history and essential service nature—roofing isn't discretionary, it's driven by maintenance cycles (15-25 year lifespan), weather damage, and California code compliance. Santa Rosa's $822K median home price supports premium project pricing. The stated $382K cash flow vs. $540K reconstructed SDE suggests seller is conservative or has significant add-backs (owner salary, personal vehicle, health insurance), creating opportunity for sophisticated buyer to demonstrate stronger cash flow to lenders or future buyers. Owner doesn't swing hammer, indicating systems-dependent operation. Wildfire risk (2017 Tubbs Fire memory fresh) creates urgency for fire-resistant re-roofing. Title 24 energy standards mandate reflective Cool Roof materials on most projects, differentiating quality contractors from low-cost operators. Eight W2 employees provide operational leverage and reduce key-person dependency. SBA financing at 10% down with $410K annual cash flow makes deal highly bankable. Buyer with C-39 license and operational competence could add $200-400K revenue through modest marketing spend (current 1% vs. 2-3% industry benchmark), digital lead generation, insurance restoration focus, or complementary services (solar, gutters, skylights). PE consolidators are acquiring roofing platforms aggressively, creating potential exit opportunity at premium multiples within 3-5 years if buyer grows to $5M+ revenue.
Bear Case
This deal presents execution risks that could destroy value quickly for unprepared buyers. The C-39 license requirement immediately disqualifies 95%+ of potential acquirers; if buyer doesn't personally hold license, they must recruit and retain an RME/RMO who becomes single point of failure. Losing licensed qualifier post-close halts operations immediately. Working capital seasonality is severe: business needs $395K peak funding (Jan-Feb trough to May-Aug peak), meaning buyer must secure $89K down payment PLUS $395K working capital line—total $484K capital requirement vs. stated $89K, fundamentally changing deal economics. Banks may limit working capital lines without demonstrated personal liquidity. Roofing is brutally competitive with 90-100 local competitors, low barriers to entry, and PE-backed consolidators spending $500K-800K monthly on marketing—this business spends estimated $22K annually (1%), suggesting weak competitive positioning and possible revenue vulnerability. Stated $382K cash flow vs. reconstructed $540K SDE represents 41% discrepancy requiring explanation; if seller is accurate and reconstruction is optimistic, deal doesn't work financially. Two weeks training is inadequate for relationship-based service business; seller should stay 90+ days minimum. No disclosed backlog means buyer starts Day 1 with empty pipeline and must generate leads immediately during training period. Material costs up 41% since 2020 with potential 55% tariffs in 2026 compress margins unless buyer can pass through immediately—customers resist mid-project price increases. Labor shortage (61% of contractors cite qualified worker challenges) threatens ability to scale or even maintain 8-person crew. Insurance market volatility (premiums up 21% in 2023, 30%+ in some areas) could spike costs post-close. Santa Rosa economy shows warning signs: stalled job growth, housing stagnation, below pre-pandemic employment levels per January 2026 reports. Climate risk is double-edged: wildfire creates re-roofing demand but also drives insurance non-renewals, resident departures, and economic uncertainty. Buyer assumes significant execution risk with limited information, short training, and fierce competition from better-capitalized players.
Who You're Up Against
| Company | Type | Est. Revenue | Threat Level |
|---|---|---|---|
| Capstone Roofing | Independent | $5-8 million | HIGH - Market leader established 1989 (same year as target), 30+ employees, 6,659 building permits on record, Diamond Certified, dominant online reputation. Competes on quality, speed (one-day completion), and comprehensive warranties. Superior scale and marketing budget. |
| ARS Roofing & Gutters | Independent | $7.1 million | HIGH - 20+ employees, 24/7 emergency availability, locally owned Black-owned business with strong community reputation. Diversified service offerings (roofing, gutters, siding, solar prep). Competes on responsiveness and full-service capabilities. Estimated 2-3x revenue scale vs. target. |
| Northbay Roofing & Gutters | Independent | $3-5 million | HIGH - Family-owned since 1999, strong online reviews, energy-efficient/Title 24 compliance focus, dedicated client success team. Competes on customer service and regulatory expertise. Similar scale to target company. |
| Crandall Roofing | Independent | $4-6 million | HIGH - Diamond Certified, 30+ years experience, 10,000+ customers served, flexible financing options, comprehensive warranty programs. Competes on trust signals and financial accessibility. Scale advantage vs. target. |
| Wine Country Roofing | Independent | $3-5 million | MODERATE-HIGH - Family-owned since 1991, GAF Triple Excellence Award, A+ BBB rating, strong community involvement, financing options. Competes on brand reputation and quality certifications. Similar scale to target. |
| PE-backed regional consolidators (no specific Santa Rosa presence yet) | PE-Backed | N/A - future entrants | MEDIUM (escalating) - 56 PE roofing platforms nationally as of end-2024 vs. 17 in 2023. Consolidators target California markets due to scale and pricing power. Can leverage $500K-800K monthly marketing budgets, superior technology, and economies of scale to undercut independents. No major player in Santa Rosa yet but likely to enter via acquisition within 3-5 years. |
Competitive Advantages
Moat Assessment
Narrow moat with erosion risk. This business benefits from local trust, 35-year brand recognition, and established customer relationships—advantages that are real but not insurmountable for well-capitalized competitors. The roofing industry has low barriers to entry (C-39 license, trucks, tools, crew) allowing new competitors to launch quickly, and the Santa Rosa market already has 90-100 licensed contractors competing for share. The company's most durable advantages are intangible: seller's personal reputation, decades of satisfied customer referrals, and institutional knowledge of local building/fire codes. However, these erode rapidly during ownership transition if buyer doesn't maintain service quality and customer relationships. Major threats: (1) PE consolidators with 30x marketing budgets can buy market share through digital advertising, undercutting pricing, and brand building—independents cannot match $500K-800K monthly marketing spend; (2) Established local competitors (Capstone, ARS) have 2-3x revenue scale, enabling better supplier pricing, crew depth, and customer service infrastructure; (3) Low switching costs—customers select roofing contractors based on price, reputation, and availability, not long-term loyalty, meaning share is contestable project-by-project. To defend position, buyer must obsessively focus on operational excellence, customer service differentiation (speed, communication, warranty support), and digital reputation management while maintaining cost discipline. The moat is real but narrow—requires active defense and cannot be taken for granted.
Risk Scores & Due Diligence
Due Diligence Priorities
- 1. License and regulatory compliance verification: Confirm C-39 license status, RME/RMO identity, transferability, and any past disciplinary actions. Verify bonds, insurance compliance, workers' comp experience mod. Review CSLB complaint history. Ensure buyer has path to licensure before proceeding.
- 2. Financial reconciliation and quality of earnings: Obtain 3 years tax returns (business and personal Schedule C/1120S), monthly P&L detail, balance sheet, and reconcile stated $382K cash flow vs. reconstructed $540K SDE. Identify all owner add-backs with documentation. Analyze gross margin trends by year and any compression.
- 3. Customer concentration and revenue composition analysis: Request complete customer list with revenue by account for past 3 years. Calculate Herfindahl index. Identify top 10 customers and contact intent post-sale. Determine residential vs. commercial mix, insurance restoration vs. planned replacement, repeat customer percentage, and average project size.
- 4. Backlog and pipeline validation: Document current signed contracts and backlog value. Review sales pipeline and lead sources. Understand seasonality and booking patterns. Assess average time from lead to contract to project completion. Verify referral sources and online lead generation effectiveness.
- 5. Working capital and cash flow modeling: Build 24-month cash flow forecast incorporating seasonality, AR/AP timing, material purchase requirements, and payroll. Secure committed working capital line before close. Model worst-case scenarios (slow winter, delayed payments). Ensure sufficient reserves for Jan-Feb trough period.
- 6. Equipment, fleet, and asset assessment: Conduct physical inspection and appraisal of all vehicles, tools, equipment, and inventory. Document condition, age, and estimated remaining useful life. Identify immediate replacement capex needs. Verify ownership and lien status. Assess whether asset value supports asking price or requires adjustment.
- 7. Employee and labor assessment: Interview all 8 employees regarding role, compensation, tenure, and intent to stay post-sale. Review payroll records, verify W2 classification. Assess crew productivity and compare labor cost per project vs. industry benchmarks. Identify key person dependencies and training gaps.
- 8. Competitive positioning and market share validation: Conduct competitive audit vs. Capstone, ARS, Northbay, Crandall, and Wine Country. Mystery shop competitors. Analyze online reputation, reviews, and digital presence. Determine differentiation factors and customer selection drivers. Assess vulnerability to PE-backed consolidator entry.
- 9. Insurance and liability review: Verify current coverage (GL, workers' comp, auto, umbrella, bond) and premiums. Review 5-year claims history and loss runs. Assess impact on post-close insurability. Confirm workers' comp experience mod. Identify any outstanding or potential claims.
- 10. Lease, facility, and vendor contract review: Review all contracts including facility lease (term, rent, assignment provisions), supplier agreements (credit terms, pricing), equipment leases, software subscriptions, and service contracts. Identify change-of-control provisions requiring consent. Assess favorable vs. unfavorable contract terms.
- 11. Manufacturer certifications and partnerships: Identify all manufacturer certifications (GAF, CertainTeed, Owens Corning). Determine transferability requirements and buyer qualification criteria. Assess value of preferred pricing and extended warranty programs. Confirm these are included in purchase price.
- 12. Extended seller transition planning: Negotiate 90-day minimum transition with structured handoff plan: Week 1-2 operations shadowing, Week 3-4 customer introductions, Week 5-8 supervised independent operation, Week 9-12 on-call support. Document all processes, vendor relationships, and tribal knowledge. Include clawback provisions if seller doesn't fulfill transition commitment.
What Needs to Transfer
Potential Deal Breakers
- Inability to secure C-39 license transfer—if buyer cannot provide qualified RME/RMO or license transfer is denied by CSLB, deal cannot proceed. Verify licensure path before LOI.
- Landlord refusal to assign facility lease—if business requires specific yard/office location for operations and landlord refuses assignment, buyer faces major disruption cost. Obtain landlord consent to assignment as LOI contingency.
- Material undisclosed liabilities—if due diligence reveals significant outstanding workers' comp claims, OSLB complaints, or unresolved building permit violations, these liabilities transfer to buyer and can destroy deal economics. Require seller reps and warranties with escrow holdback for undisclosed liabilities.
- Inability to secure working capital financing—if buyer cannot obtain $350K-400K working capital line of credit pre-close and lacks personal liquidity, seasonal cash flow will force business failure by February. Financing contingency must be deal requirement.
100-Day Integration Playbook
- Shadow seller daily through all operations: estimating, project management, customer calls, crew coordination, and supplier interactions
- Meet personally with all 8 employees individually to establish rapport, confirm compensation/benefits, address concerns, and secure commitment
- Contact top 20 customers by phone to introduce yourself, confirm project satisfaction, and request continued relationship (script prepared in advance)
- Meet face-to-face with key suppliers (roofing materials distributors) to establish credit, confirm pricing terms, and transfer account relationships
- Secure working capital line of credit ($395K minimum) with bank before Day 1 or ensure personal liquidity to fund seasonal cash needs
- Document all current backlog, signed contracts, pending estimates, and pipeline opportunities with seller providing warm introductions
- Set up all financial systems (QBO/Xero), payroll, insurance payments, and vendor accounts under new ownership with no payment disruptions
- Verify and transfer all licenses, bonds, insurance policies (GL, WC, auto), and manufacturer certifications (GAF, etc.) with no coverage gaps
- Establish weekly check-in calls with seller (even after 2-week training) to address questions and maintain informal advisory relationship
- Take over estimating and customer-facing responsibilities independently with seller available for backup on complex situations
- Implement daily crew huddles (15 min) to coordinate jobs, address safety, and build team culture around quality and communication
- Establish simple KPI dashboard tracking: revenue per crew per day, gross margin by project, AR aging, customer satisfaction scores
- Launch Google My Business optimization: respond to all reviews, post project photos weekly, encourage satisfied customers to review
- Set up basic CRM system (JobNimbus, ServiceTitan, or Acculynx) to track leads, pipeline, and customer history—replacing spreadsheets or paper
- Conduct safety audit and training refresh (fall protection, ladder safety, tool maintenance) to reduce workers' comp risk and demonstrate leadership
- Develop standardized estimate templates and project checklists to ensure consistent pricing, scope clarity, and profitability across all jobs
- Meet with insurance adjusters and restoration companies to introduce yourself and maintain referral relationships (key revenue source)
- Review all vendor pricing and negotiate where possible based on volume commitments or payment terms (materials are 40% of revenue)
- Host customer appreciation event or mailer thanking past customers and requesting referrals—low-cost goodwill building
- Increase marketing spend from 1% to 2.5% of revenue ($54K annually): launch Google Ads for 'roof repair Santa Rosa' and 'roof replacement Sonoma County' targeting high-intent searches
- Develop insurance restoration niche: build relationships with 10+ insurance adjusters, join Xactimate training, fast-track storm damage claims to capture lucrative restoration work
- Implement financing options (GreenSky, Hearth) to convert more leads—60% of homeowners need financing for $15K-25K roof replacement projects
- Launch email marketing to past customer database (500+ contacts assumed): quarterly maintenance reminders, seasonal inspection offers, referral incentive programs
- Train 1-2 crew members as lead installers to reduce owner dependency and create scalable crew structure for second crew if demand warrants
- Optimize pricing using project cost analysis: ensure every job achieves minimum 30% gross margin target, adjust pricing template for material cost inflation
- Add complementary services (gutter installation/repair, skylight installation, attic ventilation) to increase revenue per customer and capture lost revenue to specialists
- Pursue GAF Master Elite certification (if not already held) to access 50-year warranties, preferred pricing, co-op marketing funds, and customer trust signals
- Build vendor relationships for favorable payment terms: negotiate net-45 or net-60 terms on materials to improve cash conversion cycle and reduce working capital needs
- Implement referral incentive program: $250 gift card or discount for customer referrals that convert—formalize word-of-mouth marketing strength
- Hire part-time admin/customer service person ($20-25/hour, 20 hours/week) to handle phones, scheduling, follow-up, allowing owner to focus on sales and crew management
- Conduct competitive analysis quarterly: mystery shop top 5 competitors to understand pricing, service offerings, response times, and identify differentiation opportunities
Value Creation Waterfall (3-Year Outlook)
Our Verdict
Verdict: Conditional — Proceed to LOI
PROCEED WITH CONDITIONS: This business offers solid cash flow ($540K SDE, $410K after debt) at a fair price (1.7x SDE) IF buyer meets strict requirements and navigates execution challenges. Recommend for buyers who: (1) Hold active C-39 license or have committed RME/RMO, (2) Have $500K+ total capital access (down payment + working capital), (3) Possess roofing industry experience and operational competence, (4) Can commit to 60+ hour weeks during first 6 months, (5) Are comfortable with seasonal business volatility. Do NOT proceed if you lack license path, adequate capital reserves, or operational background—failure rate is high for undercapitalized or inexperienced buyers in service businesses. Key deal conditions: Negotiate 90-day seller transition (not 2 weeks), secure detailed financial documentation reconciling cash flow discrepancy, obtain committed working capital line pre-close, verify customer concentration below 15% for any single account, and conduct thorough equipment appraisal to ensure asset value justifies price. At $894K asking price, deal works if financial representations are accurate and buyer executes competently, but limited margin for error.
Recommended Next Steps
- Submit LOI at $860K-$880K (3-4% below ask) contingent on financial due diligence, 90-day seller transition, and satisfactory customer concentration review
- Request full due diligence package: 3 years tax returns (business + personal), monthly P&L detail, balance sheet, complete customer list with revenue by account, equipment/vehicle list with condition assessment, all contracts (lease, supplier, employee)
- Verify buyer C-39 license status or identify and pre-qualify RME/RMO willing to join post-acquisition with retention agreement
- Secure pre-approval from SBA lender (or conventional bank) including commitment for $350K-400K working capital line of credit—critical deal requirement
- Build 24-month cash flow model using seasonality data provided, stress-test working capital needs under conservative revenue scenarios
- Conduct in-person site visit: ride along on 2-3 jobs, meet all 8 employees, inspect vehicles/equipment, tour facility, observe estimating/project management process
- Interview top 10 customers (with seller introduction) to assess satisfaction, repeat business intent, and loyalty—customer concentration is critical risk
- Obtain insurance quotes (GL, WC, auto, umbrella) based on business profile to validate estimated premiums and assess any rating issues
- Negotiate APA terms: 90-day transition with structured handoff plan, non-compete (3 years, 50-mile radius), seller promissory note for $100K-150K at 6% if possible (reduces cash requirement), clawback provisions for misrepresentation
- Engage roofing industry M&A attorney to review contracts, license transfer, and APA—do NOT use general business attorney unfamiliar with contractor licensing issues
- Plan Day 1 operations: secure working capital funding, set up all accounts (bank, payroll, insurance, suppliers), prepare employee communication, and establish weekly KPI tracking
- Develop 90-day operational playbook documenting all SOPs, customer contact info, vendor terms, project management processes, and tribal knowledge transfer—treat seller transition as due diligence extension
Suggested Offer Structure
$860K-$880K with 90-day seller transition, $100K seller note at 6% over 5 years, and earnout provision if revenue/margin targets not met in first 12 months. Structure provides downside protection while demonstrating serious intent to seller.
Join 2,000+ Searchers and Sponsors
One email per week. No spam. Unsubscribe anytime.
Related Resources
Sources
BizBuySell listing #2471145 · Santa Rosa Economic Development Quarterly Report (December 2025) · North Bay economist report (January 2026) · California Construction Cost Index (late 2025) · National Roofing Contractors Association 2026 survey · California Contractors State License Board (CSLB) requirements · Title 24 energy standards documentation · Local competitor analysis: Capstone Roofing, ARS Roofing, Northbay Roofing, Crandall Roofing, Wine Country Roofing websites and reviews · Roofing industry PE consolidation reports (2024-2025) · Santa Rosa real estate market data (October 2025)